In 2025, the design world is witnessing a significant transformation across various sectors. Here are some of the most notable trends and stories shaping the future of design.
1. Iconic Logos Get a Fresh Spin
Big names like Warner Bros., Coca-Cola, and Lego are leading the charge by embracing new design trends while keeping their iconic looks intact. Warner Bros. has introduced a 3D effect to its logo, giving it a modern and immersive feel. This blend of technology and nostalgia makes the logo perfect for digital platforms like streaming services. Coca-Cola, on the other hand, has refreshed its logo for dark mode environments, emphasizing visibility without losing its classic charm.
2. Web Design Evolves with Bold Aesthetics
In web design, trends like big blocks with vivid contrasts and brutalist principles are gaining momentum. Companies like Canva are using block-based layouts with vibrant contrasts to create visually appealing and functional designs. Brutalist design, characterized by bold typography and minimal imagery, is being revamped with sophistication for a more direct and authentic communication style.
3. Milan Design Week Sets Interior Trends
At Milan Design Week, new interior design trends were unveiled. Decadent chocolate brown emerged as a key color for the year, seen in furniture and decor from brands like Lara Bohinc and Porada. This rich tone adds warmth to spaces, moving away from previous color trends like terracotta and umber.
4. ECommerce Advertising Shifts Focus
In eCommerce, advertising strategies are changing. Brands are now focusing on long-term profitability over short-term metrics like return on ad spend. This involves targeting cold audiences more effectively and expanding strategies across multiple ad platforms to reach untapped markets.
5. AI Revolutionizes Art and Design
Ai-generated art is transforming the design landscape by enabling quick creation of unique visuals. This trend allows designers to produce scalable, customizable designs efficiently, which can be seamlessly integrated into various mediums, from digital to print.
These trends demonstrate how design is evolving to balance innovation with timeless appeal, whether it’s logos, web design, interior decor, or eCommerce strategies.
References:
- https://logovent.com/blog/award-winning-dominating-logo-design-trends/
- https://www.theedigital.com/blog/web-design-trends
- https://www.newtarget.com/web-insights-blog/marketing-trends-for-2025/
- https://www.homesandgardens.com/interior-design/milan-design-week-trends-2025
- https://www.designrush.com/news/3-top-trends-shaping-ecommerce-advertising-in-2025
- https://www.comnetwork.org/jobs
- https://www.livingetc.com/features/milan-design-week-trends-2025
- https://content-static.usatoday.com/styleguide/USA_TODAY_NETWORK_Style_Guide_Final_v1.pdf
