In the world of travel, collaboration is not just about business partnerships; it’s also about how groups of friends and family come together to create unforgettable experiences. This summer, trends like group travel, sustainability, and technology are reshaping the travel landscape. Let’s dive into the top stories that are making waves in 2025:
Rising Trend: Group Travel
Group travel is on the rise, with families, corporate teams, and event-goers vacationing together more than ever. This trend is driven by a desire for communal experiences and shared memories. Hotels are adapting by designing spaces that cater to larger parties, offering amenities like communal spaces and group-friendly activities. For instance, resorts like Evermore Orlando are providing four-bedroom condos ideal for group stays, along with event spaces that cater to all generations.
Sustainable Journeys
Sustainability has become a top priority for travelers. Eco-tourism is booming, with travelers seeking hotels that meet green standards and offer low-impact, culturally connected experiences. Properties are pursuing certifications like LEED, WELL, and Green Globe, incorporating features such as energy-efficient systems and renewable energy. This shift towards ‘green travel’ is not only good for the planet but also enhances the travel experience by providing unique interactions with nature and local cultures.
Bleisure Travel: Blending Work and Leisure
With remote and hybrid work models becoming more prevalent, the line between business and leisure travel is blurring. ‘Bleisure’ trips are becoming increasingly popular as travelers seek to combine work with relaxation. This trend allows teams to bond over shared experiences while still being productive, making travel more efficient and enjoyable.
Technology in Travel
Artificial intelligence (AI) is transforming the travel landscape by offering personalized experiences. AI can tailor recommendations based on travelers’ preferences, streamline planning, and even anticipate potential challenges like weather disruptions. This technology is crucial for enhancing service quality and centralizing data, especially for Gen Z and Millennials who expect seamless digital interactions. Hotels and travel companies are incorporating AI for automated check-ins and voice-activated services, making the guest experience more efficient and enjoyable.
Creating Memorable Experiences
Travelers, especially Gen Z and Millennials, are prioritizing creating and sharing memorable experiences. This includes scenic road trips, unique dining, and activities that foster strong bonds and community. The desire for ‘tribe travel’—forming strong bonds during travel—is driving accommodations and experiences that facilitate group interaction and shared moments. Social media platforms like TikTok are playing a significant role in inspiring and planning these adventures, turning travel into a social phenomenon that values shared experiences over solitary ones.
These trends highlight how collaboration in travel is not just about business but also about building stronger relationships and contributing to a more sustainable future. Whether it’s through group travel, sustainable tourism, or innovative technology, the travel industry is evolving to meet the needs of a new generation of travelers.
References:
- https://www.travelagewest.com/Industry-Insight/Business-Features/summer-travel-trends-2025
- https://ada-cosmetics.com/expert-stories/top-travel-trends/
- https://travelprofessionalnews.com/travel-industry-titans-set-to-unpack-future-trends-at-phocuswright-europe-2025/
- https://www.prnewswire.com/news-releases/2025-travel-trends-influencing-construction-and-renovations-at-your-summer-destination-302480403.html
- https://www.hitec.org/news/4127660/how-values-and-tech-are-reshaping-travel-in-2025-and-beyond
- https://www.visma.com/resources/content/ai-for-leaders-a-practical-guide
- https://www.teaminternational.com/en/blog/taking-travel-and-hospitality-to-new-frontiers-5-innovative-business-models
- https://upcea.edu/resources/
