The workplace landscape is undergoing a seismic shift, with artificial intelligence (AI), personalization, and hybrid work models reshaping how organizations communicate internally. A recent report by Gallagher, a global insurance brokerage and risk management firm, sheds light on the emerging trends that are set to define workplace communication in 2025.
AI Takes Center Stage
One of the most significant developments is the growing adoption of AI in internal communications. According to the Gallagher report, 80% of communication professionals are now comfortable with AI assisting in content creation and copywriting[9]. This marks a dramatic shift from just a few years ago when AI was viewed with skepticism by many in the field.
However, the integration of AI is not without its challenges. The report reveals that 38% of organizations lack guidance on AI usage, and there is no clear group responsible for AI implementation[9]. This highlights the need for companies to develop comprehensive AI strategies to fully leverage its potential while addressing ethical concerns and ensuring data privacy.
Personalization Becomes Key
Another major trend is the push towards hyper-personalized communication. As employees increasingly expect tailored experiences similar to what they encounter as consumers, organizations are adapting their internal communication strategies accordingly.
Tarek Kamil, Founder and CEO of Cerkl, emphasizes the importance of this shift: “Companies like Amazon and Netflix have been personalizing customer experiences for years. This is exactly what we’re now doing for internal communications.”[1]
The move towards personalization is driven by the need to cut through information overload and deliver relevant content to employees based on their roles, interests, and communication preferences.
Hybrid Work Challenges
The report also highlights the ongoing challenges posed by hybrid work arrangements. While hybrid models have become the norm for many organizations, they present unique communication hurdles.
According to the Gallagher report, 55% of remote-capable employees are now working in hybrid arrangements, with 26% working exclusively remotely[8]. This shift has created new demands for effective communication tools and strategies that can bridge the gap between in-office and remote workers.
Employee Engagement Concerns
Perhaps most concerning is the report’s finding that employee engagement has declined since the pandemic. Only 28% of employees strongly agree that they are proud of the products and services their organization offers, a record low[8].
This disengagement is partly attributed to unclear expectations in the new work environment. Just under half of U.S. employees “strongly agreed” that they know what is expected of them at work, down from 56% in January 2020[9].
Looking Ahead
As organizations navigate these changes, the role of internal communicators is more critical than ever. The report suggests that successful communication strategies in 2025 will need to:
- Embrace AI tools while developing clear guidelines for their use
- Implement hyper-personalized communication approaches
- Address the unique challenges of hybrid work environments
- Focus on re-engaging employees and clarifying expectations
- Adapt to rapidly changing technology and employee expectations
By staying ahead of these trends, organizations can create more effective, engaging, and inclusive communication strategies that drive business success in the evolving workplace of 2025 and beyond.
As the workplace continues to evolve, one thing is clear: the future of internal communication will be shaped by technology, personalization, and a renewed focus on employee engagement. Organizations that can successfully navigate these changes will be well-positioned to thrive in the new world of work.
References:
- https://cerkl.com/blog/internal-communications/
- https://financesonline.com/workplace-trends/
- https://www.lumapps.com/internal-communication/internal-communication-examples-ideas
- https://www.businesswire.com/news/home/20250225511843/en/Envoy-2025-Workplace-Predictions-Report-Reveals-New-Technology-Shaping-Future-Workspaces-and-Generational-Workplace-Needs
- https://theecmconsultant.com/collaboration-trends/
- https://www.yourthoughtpartner.com/blog/change-management-communication
- https://www.strictlyinternal.com/p/gallagher-internal-comms-trends-report-2025
- https://www.gallup.com/workplace/657629/post-pandemic-workplace-experiment-continues.aspx
- https://finance-commerce.com/2025/03/changing-work-environments-leave-employees-feeling-disconnected/
- https://www.ajg.com/employeeexperience/-/media/files/gallaghercomms/gcommssite/employee-communications-report-2025.pdf
- https://www.sparrowconnected.com/blog/the-future-of-work-internal-comms-whats-changing
- https://www.hrmorning.com/articles/bosses-shouldnt-talk-about-at-work/
- https://bernardmarr.com/8-workplace-trends-that-will-define-2025-2/
- https://www.sparrowconnected.com/blog/top-workplace-changes-coming-in-2025-and-how-to-prepare?hsLang=en
- https://www.wolterskluwer.com/en/expert-insights/employee-handbooks-effectively-communicate-work-rules-but-have-drawbacks
- https://blog.workday.com/en-gb/hr-trends-to-watch-in-2025-building-the-human-centric-workplace.html
- https://www.indeed.com/career-advice/resumes-cover-letters/interpersonal-skills
- https://primeast.com/us/insights/59-employee-engagement-statistics-for-2025/
- https://www.techtarget.com/whatis/feature/Signs-of-toxic-workplace-culture
- https://www.ragan.com/white-papers/2025-workplace-experience-trends-insight-report/
