Imagine a world where every treat you give your furry friend helps the planet—sounds like a dream? Not anymore. This May, pet companies are rolling out game-changing products that blend innovation with environmental responsibility. Let’s dive into the hottest trends reshaping how we care for pets while protecting the Earth.
1. The Paper Can Revolution: DoggyLove’s Plastic-Free Treats What started as a butcher shop turned eco-pet brand is now making waves in Germany. DoggyLove’s organic treats come in GreenCan packaging—a fully recyclable paperboard container that ditches plastic entirely. The founders, inspired by their Labrador Peggy, partnered with Sonoco Europe to create packaging that even the lid can be tossed straight into recycling. Customers already call it “high quality,” proving sustainability doesn’t mean sacrificing convenience.
2. Lab-Grown Protein Hits the Bowl: Marsavet’s Vegan Kibble Dogs with sensitive stomachs or eco-conscious owners now have a new option: MicroBell kibble. Made with FeedKind Pet protein (fermented without animals or farmland), this grain-free food uses sweet potatoes and peas as its base. Calysta’s Herman Sloot sums it up: “It’s animal nutrition without the animal.”
3. The Carbon-Slashing Super Ingredient: PEKILO®Pet Mycoprotein Finnish biotech firm Enifer just revealed their fungal protein cuts emissions sevenfold compared to soy. With a carbon footprint of 0.93 kgCO₂e per kg—less than insect or lamb protein—this ingredient could soon be a staple in sustainable pet foods.
4. Self-Cleaning Litter Meets Sustainability: Petlux V3 Cat owners rejoice—there’s now a litter box that cleans itself and the planet. The Kickstarter-hit Petlux V3 boasts recyclable materials, odor control, and sensors for safety. It’s designed for even the largest feline breeds, proving that eco-gadgets don’t skimp on practicality.
Industry Heavyweights Back the Movement The Pet Sustainability Coalition (PSC) is leading the charge, with members like Planet Dog advocating for industry-wide standards. Meanwhile, EU’s 2025 Product Environmental Footprint rules are pushing manufacturers to measure emissions accurately—because as expert Robert van Diepen warns, “you can’t reduce what you don’t track.”
From snack packaging to dinner bowls, these innovations show how the pet industry is stepping up. As one startup founder put it: “Sustainability isn’t just good ethics—it’s good business.”
References:
- https://www.trendhunter.com/slideshow/may-2025-pets-trends
- https://www.vettimes.com/news/vet-nursing/wellbeing-at-work-vet-nursing/new-priorities-identified-in-latest-bva-report
- https://www.petfoodindustry.com/sustainable-dog-and-cat-food/article/15744244/petfood-essentials-top-5-sustainability-takeaways-for-pet-food-professionals
- https://www.dvm360.com/view/the-role-of-sustainability-in-pet-food
- https://petsustainability.org
- https://vegconomist.com/category/food-and-beverage/pet-food/
- https://www.queens.edu/internships/wp-content/uploads/sites/21/2025/04/CareerDevelopmentGuide2022a.pdf
- https://www.thecooldown.com/green-business/doggylove-dog-treats-plastic-free-packaging/
