Mental health in sports has become a major focus recently, with increasing recognition of its importance for athlete well-being and performance. Here are some of the latest stories and initiatives making waves in this area:
Powerade’s Mental Wellness Campaign
Powerade, the sports drink brand by Coca-Cola, has been pushing for mental wellness in sports with their ‘Pause is Power’ campaign. This initiative allows athletes to take mental health breaks while maintaining their contracts. It features rising soccer stars and aims to promote a holistic approach to athlete mental health and performance[2].
Student-Athlete Mental Health Guide
Tulsa-based advocate Clay Rojas has released
References:
- https://www.apa.org/pubs/highlights/spotlight/athlete-burnout.html
- https://www.adweek.com/brand-marketing/powerade-signs-rising-soccer-stars-in-push-for-mental-wellness-in-sports/
- https://www.mlb.com/video/mental-health-and-wellness-x8281
- https://www.newson6.com/story/680a420fe50f40ed399f2541/student-athlete-mental-health-guide-clay-rojas-tulsa
- https://www.prnewswire.com/news-releases/university-of-western-states-partners-with-usa-deaf-sports-federation-to-provide-sport-and-performance-psychology-services-for-2025-deaflympics-302437573.html
- https://sc.edu/uofsc/posts/2025/04/usc-mind-ice-bucket-challenge.php
- https://journals.physiology.org/toc/advances/current
- https://www.ajc.com/news/atlanta-news/remember-the-ice-bucket-challenge-heres-why-those-videos-are-back/WKEGUNYOQJEY3A3LSWJDF2RUYI/
