The sports world is witnessing significant financial shifts in 2025, impacting various aspects of the industry. Here are some key trends to watch:
Crypto Sponsorship Boom
Cryptocurrency companies are increasing their presence in sports sponsorships, with a 20% rise in spending to $565 million. Crypto.com leads the pack, followed by Coinbase and OKX, with soccer being a top target for these brands[2].
US Sports Team Valuations
US sports team valuations have skyrocketed, driven by massive broadcast deals. However, there are concerns about an
References:
- https://www.2adays.com/blog/college-sports-cuts-2025-a-year-of-reckoning-update/
- https://www.sportspro.com/news/sports-sponsorship-spend-cryptocurrency-study-sportquake-okx-kraken-coinbase-may-2025/
- https://www.sportspro.com/news/redbird-gerry-cardinale-us-sports-team-valuations-may-2025/
- https://www.sportsbusinessjournal.com
- https://timesofindia.indiatimes.com/sports/mlb/news/what-is-max-frieds-net-worth-in-2025-new-york-yankees-stars-mlb-salary-and-contract-details/articleshow/121525791.cms
- https://www.justice.gov/atr/media/1402141/dl?inline
- https://www.sportbusiness.com/news/
- https://norcalpublicmedia.org/radio/radio
