The luxury sector’s rapid globalization unveils significant HR challenges, particularly in key growth markets like India and the United States. While India is projected to grow 8-12% annually in luxury consumption, complexities such as linguistic diversity and employment regulations hinder seamless operations. In the U.S., younger generations demand innovative approaches like gig-based roles and personalized experiences. Luxury brands increasingly rely on freelancers and digital experts, requiring flexibility in talent management. The use of global HR departments combined with regional expertise is touted as a solution to maintain brand consistency. Leveraging digital tools and global platforms, along with reinforcing the employer brand, are pivotal for preserving excellence in this mosaic of cultural and legal landscapes.
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