Luxury travel is seeing a paradigm shift toward bespoke, once-in-a-lifetime experiences. Travelers are opting for immersive adventures like culinary retreats with Michelin-starred chefs, safaris with conservation themes, or exclusive après-ski experiences in Courchevel and St. Moritz. The rise in phenomenon-based experiences such as witnessing natural wonders or attending elite sporting events signifies demand for premium, personalized travel. Indian HNIs, for example, are charting shorter, ultra-curated trips highlighting unique cultural and experiential elements. This evolution highlights a growing appetite for meaningful journeys that prioritize exclusivity, emotional richness, and sustainability over material grandeur.
References:
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- https://www.theartnewspaper.com
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- https://economictimes.com/magazines/luxury/the-new-luxury-travel-trend/articleshow/119639393.cms
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- https://www.bizjournals.com
