Imagine a world where AI writes scripts, edits videos, and even predicts which shows will go viral. That future is here, driven by cloud services reshaping the entertainment industry from storyboard to screen. Here’s how companies are turning cloud tech into box office magic.
Lumen’s Connectivity Fabric Takes Center Stage Lumen Technologies, once a traditional telecom provider, now offers a cloud-based ‘Connectivity Fabric’ to remotely manage everything from streaming security to AI-powered analytics. CEO Kate Johnson calls it a departure from outdated telecom models, offering media companies a single dashboard for global content delivery. Think of it as a backstage pass to seamless streaming and smarter data-driven decisions.
Banijay’s Global Content Machine Production giant Banijay Entertainment uses AWS cloud tools to clip, translate, and monetize shows like a digital assembly line. Their team can now repurpose a reality show clip for 30 markets simultaneously. “It’s like having a universal remote for content,” says Banijay’s Damien, highlighting how cloud storage and AI translation help them mine their 200K-hour library for new revenue streams.
Indian Studios Get an AI Assistant E2E Cloud’s TIR platform gives Mumbai filmmakers plug-and-play AI tools for scriptwriting, 3D rendering, and even generating promotional posters. During Mumbai’s WAVES 2025 conference, they offered free credits to creators—a move Tarun Dua, E2E’s director, compares to “handing out digital paintbrushes to artists hungry for innovation.”
The Profit Algorithm A new Ernst & Young report reveals AI-powered cloud tools could boost media revenues by 10% while trimming costs. OTT platforms now use cloud analytics to customize ads mid-stream and predict binge-watching habits, essentially giving Sherlock Holmes-level insights into viewer behavior.
Why This Matters Cloud services are becoming the unsung heroes behind binge-worthy content, letting creators focus on storytelling while AI handles logistics. As Lumen’s CEO puts it: “We’re building the backbone for AI’s next act in entertainment.”
References:
- https://www.crn.com/news/networking/2025/lumen-technologies-to-grow-via-naas-multi-cloud-services-not-friction-filled-traditional-telecom-services-ceo
- https://www.e2enetworks.com/blog/waves-2025
- https://www.hindustantimes.com/cities/mumbai-news/ai-in-media-entertainment-sector-can-increase-revenue-by-10-101746384311684.html
- https://aws.amazon.com/blogs/media/banijay-entertainment-supercharges-creativity-with-base-media-cloud-and-aws/
- https://news.microsoft.com/2025/04/30/microsoft-cloud-and-ai-strength-drives-third-quarter-results/
- https://ivypanda.com/essays/words/400-words-essay-examples/
- https://www.businesswire.com/news/home/20250505345001/en/Cantaloupe-Inc.-to-Showcase-Full-Suite-of-Smart-Retail-Innovations-at-2025-NAMA-Show
- https://help.webex.com/en-us/article/nv7abhz/Hvad-er-nyt-for-administratorer-i-Webex-Contact-Center?dtid=osoblg000513
