At the NAB Show 2025 in Las Vegas, AWS is demonstrating groundbreaking advancements in media and entertainment technology. Highlights include generative AI tools like Amazon Nova and live cloud production capabilities.
Key Features Discussed:
- Generative AI: Enhancements are streamlining content creation with tools like Amazon Bedrock.
- Live Cloud Production: AWS showcases fully functional production control rooms enabling scalable, cost-effective workflows.
- Augmented Reality (AR): Partnerships with platforms like Unreal Engine elevate entertainment experiences with AR-enhanced storytelling.
Interactive demos, including a live esport simulation, illustrate how these tools transform broadcasting, sports, and digital entertainment. AWS’s latest innovations underscore its commitment to advancing the capabilities of professionals in the media sector, merging creativity with technology.
References:
- https://www.cncf.io/announcements/2025/04/01/cncf-research-reveals-how-cloud-native-technology-is-reshaping-global-business-and-innovation/
- https://www.meltwater.com/en/blog/social-media-news
- https://cloudtweaks.com/2025/04/cloud-computings-top-10-disruptive-trends-in-2025/
- https://aws.amazon.com/blogs/media/aws-showcases-innovation-in-media-and-entertainment-with-cloud-and-generative-ai-at-nab-2025/
- https://www.indusface.com/blog/best-cloud-waap-waf-software/
- https://www.prnewswire.com/apac/news-releases/tvu-networks-showcases-game-changing-cloud-production-partnerships-at-nab-2025-302417790.html
- https://techcommunity.microsoft.com/category/azure
- https://www.acumatica.com/blog/7-trends-shaping-the-future-of-cloud-erp-in-2025/
- https://www.solactive.com/ordinary-adjustment-julius-baer-next-generation-cloud-computing-and-ai-index-effective-date-8th-april-2025/
- https://help.webex.com/article/n0rlwxe/analytics-for-your-cloud-collaboration-portfolio
