Introduction to AI in Media
Artificial Intelligence (AI) is rapidly changing the face of the media industry. From news consumption to creative production, AI is leaving its mark. Here are five trending news stories that highlight the impact of AI in media.
1. AI in News ConsumptionTrend Summary}The way people consume news is evolving. A recent report found that Americans are increasingly turning to social media and video for news, and AI chatbots are becoming more popular, used by 7% of Americans for news consumption. This shift represents a significant change in how people engage with current events, with AI playing a crucial role in personalizing news experiences.
2. AI in Agency WorkShaping the Future}At the Cannes Lions 2025, AI’s role in creative ideation and agency operations was a dominant theme. AI is transforming not just the creative process but also the operational fabric of ad agencies, impacting areas like insight, workflow, and commercial management. The question remains: will AI lead to better creative work or just cost reduction?
3. AI in Customer CommunicationsBusiness Transformation}A staggering 97% of businesses plan to use AI in customer communications by 2025. This move towards AI-driven customer interactions promises more personalized experiences across multiple channels. However, the key challenge will be ensuring that consumers are ready for this shift and that AI systems are both effective and ethical.
4. AI in Video UnderstandingVisual Intelligence}AI is revolutionizing video content by enabling systems to understand and summarize video content accurately. This technology can generate descriptive texts for videos, enhancing video understanding, retrieval, and recommendation tasks. It’s a significant step forward in how AI can assist in media content management and creation.
5. AI Market GrowthGlobal Expansion}The global AI market is projected to grow from $273.6 billion in 2023 to a staggering $5.26 trillion by 2035. This growth underscores AI’s increasing importance across industries, including media, where AI is being used for content creation, distribution, and personalization. The challenge will be harnessing this growth for innovative and ethical applications in media.
Conclusion
AI is no longer just a buzzword; it’s a reality that’s transforming the media landscape. From news consumption to creative production and customer interactions, AI is at the forefront of innovation. As the industry continues to evolve, it will be crucial to consider both the benefits and challenges of AI integration in media.
References:
- https://www.poynter.org/business-work/2025/where-do-americans-get-news/
- https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/how-audiences-think-about-news-personalisation-ai-era
- https://www.prnewswire.com/apac/news-releases/97-of-businesses-to-use-ai-in-customer-communications-in-2025-but-are-consumers-ready-for-it-302482449.html
- https://www.globenewswire.com/news-release/2025/06/16/3099615/0/en/5-26-Tn-Artificial-Intelligence-AI-Market-Trends-and-Global-Forecasts-to-2035-BFSI-Sector-Leads-as-AI-Revolutionizes-Financial-Services-Healthcare-on-the-Rise.html
- https://www.aaaa.org/blog/cannes-2025-what-does-ai-mean-for-the-future-of-agency-work/
- https://aiquickfeeds.com
- https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary
- https://docsbot.ai/prompts/writing
